  Amedeo
Obici came to America from Italy at the age of eleven. As a young man
he operated a peanut stand which later became a store and restaurant.
Then in partnership with his future bother-in-law, Mario Peruzzi, he
started the Planters Nut and Chocolate Company in Wilkes-Barre, PA.
The year was 1906.
In 1916 Mr. Peanut was
introduced through a high school sketching contest. The winner was a
13 year old boy. A commercial artist later added the top hat, cane,
white spats and monocle. The Mr. Peanut logo became, and still is, one
of the most recognizable trademarks.
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In Texas back in the 1950s, you could get a tube of Planters peanuts for
only a nickle. A Coke or Dt. Pepper was 6 cents. After a few sips you
enpty the peanuts into the coke bottle. Did you know that peanuts float?
That's how we ate our Planters Peanuts on a hot summer day. It must be a
cowboy thing, putting peanuts in your coke. I know it's mentioned in at
least one country western song. ~ Stan from Hawaii
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